Completed 2007 (gift shop), 2013 (Rooms Renovation)
Client/Owner: Hollywood Roosevelt Hotel
Interior design (2007), Architect of Record 2013
Douglas Pierson (as partner with (fer) studio)
Interior Design (2013): Yabu Pushelburg
Structural Engineer: Adam Greco, PE
MEP: Shamim Engineering
Contractor: City Constructors
Photography and Renderings: Douglas Pierson, Youn Choi, Daniel Cisneros
Inside the Hollywood Roosevelt Hotel on the iconic Walk of Fame, we shaped a 300-square-foot mezzanine alcove into a high-end boutique that captures Hollywood’s extravagance, humor, and glamour.
Upstairs from the historic lobby, the brightly illuminated space glows above the dimly lit main entryway. Within the tiny footprint, the top portion of a large, off-center, arched window on the hotel’s façade forms the back display wall, filling the space with sunlight by day. A 42-inch-thick concrete beam above bifurcates the volume into two asymmetrical zones.
Our design response was to create a jewel box shell. Lacquer-stained maple paneling rises 13 feet high to create edge-lit glass display niches inside the walls and provide much-needed storage above and below. Display surfaces and laminated end-grain plywood project horizontally to align with the layered mullion lines of the historic window, utilizing that imposing architectural elements as a display surface.
As an exciting juxtaposition of materials, heavy industrial steel elements are suspended from the thick concrete beam to support delicate floating-glass display shelves. The “floating” shelves allow shoppers to walk around and view whatever is displayed there from all sides.
Finally, a sliding jewelry vitrine projects beyond the space to lure hotel guests and visitors up to the boutique to see what treasures surely await them in this glamorous little space.