Metro Silver Line station, Gardena, CA
Experiential/Wayfinding Graphic Design:
Youn Choi, (as Design Director with Selbert Perkins Design)
Client: Metro Transit
Renderings: Youn Choi
Harbor Gateway Transit Center (formerly Artesia Transit Center) is a Metro Silver Line (train) station and a large bus station. It’s located at the southern end of Harbor Transit in the southwest corner of Interstate 110 (Harbor Freeway) and State Route 91 (Gardena Freeway) in Harbor Gateway, close to Carson. As the southern terminus of the Metro Silver Line, the Transit Center includes 12 bus bays and 900 park-and-ride spaces.
Experiential graphics designer Youn Choi was asked to help re-brand the new Metro station with enhanced and integrated wayfinding graphics that would become the standard for future stations across the Silver Line.
The Silver Line provides express service for faster travel between San Pedro, Downtown LA, and El Monte. The stations where this fast service originates must provide the same speedy access – not an easy feat when the traveling crowds are huge.
Youn knew she had to devise a graphics and wayfinding system that would help these large crowds of people move through the space as quickly as possible in an efficient, organized manner. To that end she had to address two primary issues:
(1) Travelers must be able to see and follow the graphics from a distance.
(2) They must be able to see and understand the graphics and wayfinding signage from the midst of a large, teeming crowd.
As Youn thought about how people might navigate a bustling space, she thought of schools of fish that move in such concert that they form patterns. Herring, for example, move in very precise arrangements, or patterns, which allow the school to maintain relatively constant cruising speeds.
To help the crowds in Harbor Gateway Center move in concert and maintain their “constant cruising speeds,” she created a graphical language of easily seen and quickly understood symbols: arrows and dash lines. To some extent, she expanded on the transit center’s original graphic branding (the white “M” logo, for example), but Youn’s application, including color scheme, is much larger and much bolder.
Harbor Gateway Transit Center is a gateway to downtown Los Angeles from emerging neighborhoods in South L.A. It’s also the branding and wayfinding flagship for current and future stations throughout the Metro Silver Line.