Experiential Graphics and Wayfinding: Youn Choi
The owner of a large portion of what used to be part of a national park needs a conceptual master plan that will give the property a distinctive identity. He also needs a wayfinding program that will direct boat owners and visitors to a marina with six or seven docks and multiple boat slips.
Experiential graphics designer Youn Choi’s conceptual plan is informed by the essence of what the park offers. As a result, it will (1) define the owner’s portion of the park, (2) orient visitors and users as to where they are within the park, (3) guide visitors and users through the park to various defined places, and (4) guide boat owners to their specific docks and slips.
Design as story teller: The first elements of her concept are new project logo options and a color scheme that will complement the natural setting. The color palette calls for blue and green for the marina and forest areas and shades of orange for the heart of the site – the main areas where the store, restaurant, and motel are located. Together, the logo and colors begin to tell the story of the park. These elements will be used consistently throughout the property.
Structural elements include:
(1) two options for the main wood and metal sign at the entrance -- one 16 feet tall, the other 10 feet wide -- featuring a map of the entire park. A color legend would define specific types of areas on the map.
(2) signage for a future visitor orientation building.
(3) logo plus signage options for a future restaurant.
(4) For the Marina, a hierarchy of names (Marina 1, Marina 2, etc.) and assigned colors to make it easy for boat owners to find their way to their specific docks.