San Diego, CA
Client/Owner: City of Solana Beach
Developer: Strategic Assets Group
Design and Architecture:
Douglas Pierson, as Design Principal at (fer) studio, LLP
Christopher Mercier, Design Principal at (fer) studio, LLP
Elmer Barco, Richard Solis
Associate Architect: SAND - Scott Natvig, Torgen Johnson
Renderings and models: Richard Solis, Linda Fu,
Christopher Mercier, Elmer Barco
San Diego County’s North County Transit District (NCTD) needed to accommodate anticipated growth in transit ridership at Solana Beach. And the Solana Beach community wanted to maintain the character of its human-scaled, environmentally sensitive beach town.
An imaginative master plan combined with sensitive architecture resulted in Cedros Market, the solution to the dilemma.
The proposed project’s dual frontage orientation completes Highway 101’s “east streetscape” and extends the South Cedros pedestrian/commercial zone. By connecting the existing and proposed commercial zones in this manner, the pedestrian zone is expanded and the available public parking serves a larger contiguous downtown commercial area. To reinforce this connection, the project reflects the eclectic re-purposed industrial buildings and beach cottages surrounding the site.
A core part of our design process is our use of physical working models, which we shared with the Solena Beach community. These models allow us to make more accurate design decisions as we work and rework them, testing design options in relation to the larger project as the project develops over time. In turn, these models allowed the community to better understand the project’s scale and relationship to its surroundings. As a result, the NCTD and Solana Beach residents approved the concept wholeheartedly.