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Rabbit Hole Distillery Campus

Commercial Architecture and Master Planning | Experiential Graphics | Distillery Design | New Construction and Adaptive Re-Use

Louisville, Kentucky : Completed 2018

“We could not be more impressed with this facility that you’ve built here. It’s absolutely a modern monument to our legendary industry.”~  Kentucky Distillers’ Association President Eric Gregory

INVITED PARTICIPANT IN "TIME, SPACE, EXISTENCE," THE 2025 BIENNIAL ARCHITECTURE EXHIBITION IN VENICE MAY 10 - NOVEMBER 23, PRESENTED BY THE EUROPEAN CULTURAL CENTRE.

AWARDS

• 2019 Kentucky AIA Award Winner

• 2018 Grand Award Winner, Metal Construction News' 2018 awards program

PUBLICATIONS

• World-Architects.com, March 2021, "US Building of the Week"

• Metal Construction News, Nov. 2018: “Dynamic Distillery – “The Rabbit Hole Distillery Takes the Grand Award”

• Louisville Business First, Aug. 3, 2018: “Rabbit Hole Distillery Opens for Public Tours”

• Distillery Trail, August 10, 2018: "Rabbit Hole Distillery Has Just Opened Up Its Urban Bourbon Cathedral to the Public"

• Leo Weekly, May 7, 2018: “Rabbit Hole, Nulu’s newest distillery, is like Willy Wonka’s factory for the 21-plus crowd”

• Wine Enthusiast, April 6, 2018: “Meet the Psychoanalyst-Turned-Distiller Behind Rabbit Hole Bourbon”

• Nightclub & Bar, Jan. 9, 2018: “Falling down the Rabbit Hole to modernize bourbon”

Project Description

Into an industry and a city steeped in traditions, the client introduced Rabbit Hole Distillery, a modern, metal-clad, 55,000-SF spirits distillery designed for transparency and sustainability and based upon a “form follows process” concept: Form and floor plan took shape in direct response to the bourbon production process, establishing an illuminating path for public tours and showcasing the 48-foot-tall copper still. The building is composed of glass, metal, and blackened wood louvers. The louvers identify the transparent manufacturing atrium where the bourbon is produced. A wood-enclosed courtyard and large lenticular sign define the main entrance. The glass walled “Overlook” events space and balcony crown the distillery and conclude tours.  

Credits

Architecture and Interior Design: pod architecture + design Douglas Pierson, design principal and project manager Youn Choi, design principal

Signage, Wayfinding and Building Graphics: pod architecture + design, PLLC

Photography: pod architecture + design; Rabbit Hole Distilling, PLLC ; Gretchen Bell photography, done by Steve Grider, Cindy Barclay, Prodigy Construction

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